In traditional software engineering, success is often defined by delivery. A feature is scoped, built, tested, and shipped. The outcome is a working system that behaves as expected. Machine learning projects, by contrast, rarely follow this pattern. Success is conditional, behaviour is probabilistic, and iteration is central.
This article outlines three key differences that affect how ML projects are built, managed, and delivered. It is intended for technical stakeholders who are experienced in software but new to ML.
A software feature is either working or broken. An ML model is usually somewhere in between. Success in ML is measured statistically via agreed metrics and always relative to a baseline.
This changes the language of delivery. You do not ask, “Does it work?”, but rather, “How well does it work, and is that good enough for this context?”
The output is not a deterministic component but a probabilistic function of data. The boundary between acceptable and unacceptable performance is contextual, and often negotiated with the domain team.
In ML systems, much of the logic is learned rather than explicitly written. This means:
This introduces complexity in testing and validation. Unlike unit tests, which assume fixed outputs, ML tests must track behavioural patterns and distributions over time.
ML projects do not finish when the model is deployed. They should be expected to improve with time when appropriate feedback loops, fresh data, and retraining mechanisms are in place.
This means effective ML delivery requires:
Project teams must treat delivery as the beginning of an optimisation loop, not its conclusion.
This shift also affects team structure. ML delivery benefits from close collaboration between data engineers, product owners, and operations teams.
While ML systems are often iterative at the model and evaluation level, they typically begin with a more structured, waterfall-style phase. This is especially true for teams deploying ML in greenfield environments or where infrastructure is immature.
Early stages often require:
This foundational work is sequential and prerequisites later experimentation. It makes early investment critical and delays the onset of true iteration until the platform is in place.
If you’re a PM, tech lead, or engineer managing ML alongside software components, consider the following:
| Category | Common Software Methods | Common ML Methods |
|---|---|---|
| Sequential Planning | Waterfall | Feasibility Study + Data Audit |
| Iterative Delivery | Agile | Experiment-Measure-Refine Cycle |
| Continuous Improvement | DevOps / CI-CD | Model Monitoring + Retraining |
ML projects succeed not when the model is deployed, but when it is delivering consistent value in a live context. This requires different expectations, different rhythms, and a mindset that tolerates uncertainty in service of insight.
As more organisations integrate ML into their product stack, understanding these differences helps cross-functional teams work more effectively.